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Training course: Modern and effective letter and e-mail writing in German

Training course: Modern and effective letters and emails in German

How to write successful and effective letters and emails in German and reply respectfully to complaints. A compact correspondence training course

Contemporary business correspondence is clear yet personal. In this compact seminar, participants are provided with simple and effective tools for wording letters and e-mails in a professional, customer-oriented style. The key to a professional style lies in precise and succinct messages presented in a well-structured format.

Expectations of letters and e-mails in German have changed radically. Anyone writing in the „old style“ today conveys a poor image of their company to customers and other communication associates.

Contemporary letters and e-mails are clearly structured and precisely worded. They are recipient-focused, easy to understand and free of obsolete phrases or officialese.

Training objectives: Participants find out how to write in a contemporary in German with a range of practical tips and suggestions. They learn how to work out a basic structure for daily letters and emails, enabling them to create texts more quickly, more confidently and with a clear target in mind.

Duration: 1 day, z. B. 09:00 bis ca. 17:00 Uhr

Preparation

  • Participants submit customer letters/e-mails and the relevant replies for prior analysis and formulate their questions and expectations of the training course.

Contents

  • The eight basic principles to follow for a contemporary letter and e-mail style
  • What no longer works: obsolete (e.g. „zur Verfügung stehen“), wrong (e.g. „beiliegend finden Sie“), superfluous („wir beziehen uns auf“) or clumsy expressions are replaced with flawless, contemporary ones
  • Clear, targeted and precise formulations: drafting letters that are correctly and comprehensibly structured
  • Sensible structuring and the best possible line of argument
  • Primary and secondary purpose of the customer letter: choose positive, respectful wording which is not patronising
  • If necessary: create sample templates for commonly used texts
  • Write with formal precision: be familiar with and apply the guidelines and norms for correspondence in Germany (DIN 5008)
  • Optimise letters and e-mails written by participants

Handbook, quick reference cards and seminar service

  • Detailed seminar handbook and handouts with exercises
  • A5 quick reference cards as a brief summary
  • Supplementary material and PDF photographic protocol by e-mail
  • Support after the seminar: simply by e-mail or using the Knowledge Blog – participants can continue to ask questions and request tips after the seminar

Please request a personal quote for your in-house training course:

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uwe freund communication

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Eduard-Schmid-Str. 29
81541 Munich | Germany

Phone +49 89 26011788
Mobile +49 172 8507764
Fax +49 89 26011789

Web www.uwefreundcommunication.com/en
E-mail info@uwefreundcommunication.com