Training course: Modern and effective letters and emails in English
How to write successful and effective letters and emails and reply respectfully to complaints. A compact training course
Contemporary business correspondence in English is clear yet personal. In this compact seminar, participants are provided with simple and effective tools for wording letters and emails in a professional, customer-oriented style. The key to a professional style lies in precise and succinct messages presented in a well-structured format.
Expectations of letters and emails have changed radically. Anyone writing in the “old style” today conveys a poor image of their company to customers and other communication associates.
Contemporary letters and emails are clearly structured and precisely worded. They are recipient-focused, easy to understand and free of obsolete phrases or “officialese”.
Training objectives: Participants find out how to write in a contemporary style with a range of practical tips and suggestions. They learn how to work out a basic structure for daily letters and emails, enabling them to create texts more quickly, more confidently and with a clear target in mind.
Duration: 1 day, 9 am to 5 pm
- Participants submit customer letters/emails and the relevant replies for prior analysis and formulate their questions and expectations of the training course.
- The eight basic principles to follow for a contemporary letter and email style
- What no longer works: obsolete , wrong superfluous or clumsy expressions are replaced with flawless, appropriate, contemporary ones
- Clear, targeted and precise formulations: drafting letters that are correctly and comprehensibly structured
- Sensible structuring and the best possible line of argument
- Primary and secondary purpose of the customer letter: choose positive, respectful wording which is not patronising
- If necessary: create templates for commonly used texts
- Write with formal precision: be familiar with and apply the guidelines and norms for correspondence
- Optimise letters and emails written by participants
Handbook, quick reference cards and seminar service
- Detailed seminar handbook and handouts with exercises
- A5 quick reference cards as a brief summary
- Supplementary material and photographic minutes by email
- Support after the seminar: simply by email or using the Knowledge Blog – participants are welcome to ask questions and request tips after the seminar
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