Cultural awareness seminar programme for anyone whose work sees them interact with stakeholders from different cultural backgrounds. Explore the theory which explains how and why people think and act in different ways in response to the same set of circumstances and challenges.

Seminar objectives: Participants learn how to appreciate the impact culture has on the way we all conduct business and how to celebrate and utilise diversity to create strong, dynamic and effective teams.

Duration: 1 day, e.g. 9 am to 4 pm

Preparation

• Before starting the course, participants identify challenges they have experienced dealing with stakeholders from different cultural backgrounds. How did they manifest themselves and how were they resolved (if, indeed, they were)?

Content

• What is culture?
• Why is cultural awareness important in business?
• There is no ‘right’ or ‘wrong’ way to conduct business, just ‘different’ ways
• The theory of culture
• Comparison between different cultures and the potential clashes in a business scenario – how to avoid them
• Overview of cultural behaviours, dos and don’ts in key target countries
• What are your core values, and how are they reflected in your business life? Are they the same/different from your colleagues – internal and external?