Clear, succinct writing is the key to conveying your message professionally. It is vital for achieving good results in your cooperation with counterparts and is also a hallmark of the quality of your work.

In this seminar, you will learn which factors are important for creating a reader-friendly text and how you can apply them in your particular field. You will learn how to structure your content and present it transparently, making it accessible for your audience.

You will receive input regarding correct language use and have numerous opportunities to develop your writing skills throughout the day. You will also receive personal feedback on your current level of writing, as well as a recommendation for the next important step for you.

Seminar objectives: Participants of this seminar

• receive structured input regarding the appropriate choice and organisation of content for their written material,
• review sample texts that highlight examples of good and poor-quality writing,
• produce their own texts “live” and receive individual feedback from the trainer regarding their potential for development,
• share feedback with peers to maximise learning in the group and
• test the effectiveness of their writing with an “acid test” – what did the native/non-native reader understand?

Duration: 1–2 days, e.g. 9 am to 4 pm

Content

The seminar will provide guidelines to develop your skills, with the following points of focus:

• Put it in a nutshell: Formulate core statements and messages with a “no-waste” policy
• Structure with purpose: Guide your reader easily through complex content
• Get it right: Avoid common mistakes and syntax errors, make appropriate use of tenses
• Develop your eloquence: Use appropriate register and terminology
• Keep it clear: Avoid ambiguous statements