Text optimisation by professional copywriters: letters, emails, information texts, presentations, web texts, reports, templates, text modules – in German.

Your letters, emails, information texts, presentations, web texts, reports, text modules and templates – tailor-made in perfect, effective German.

The expectations of letters and e-mails, information texts, presentations or web texts have changed fundamentally. Anyone who still writes „old style“ conveys a negative image of their own company to their customers and other communication partners.

  • Contemporary texts, presentations, letters and e-mails are clearly designed and precisely formulated.
  • They are receiver-oriented, easy to understand and free of dusty phrases and bureaucratic expressions.
  • They are of course all written with correct spelling, correct grammar, in language that is precisely tailored to the target group.
  • Texts used in the internet are search engine optimised (SEO) and can reach high positions in the generic section of Google’s search results.

Are your texts still up-to-date, or ready for an update?

Your benefit: More satisfied customers, less conflict writing and greater acceptance.

The specialist departments of companies often lack the time required to adapt, in particular, templates and modules in addition to completing their daily work. Also, when different people are given the task of adapting written documents and texts, it can lead to a lack of uniformity in formulations, structure and appearance.

  • We adapt the structure, language and all formalities according to the specific, current state of your texts. This ensures uniformity and transparency of all changes at all times.
  • Upon request, we can also compile all core formulations and rules clearly on a reference card.
  • We then optimise all correspondence and deliver you a complete, uniformly formulated package.
  • Of course, we also correct: spelling errors, grammatical errors, sentence errors, punctuation errors.
  • Search engine optimisation (SEO): We prepare your texts for use on the internet. These are of course Google-optimised, including all meta tags.
  • Our rapid service ensures all templates are made available to you quickly and are ready for immediate use.
  • If required we will of course also process your texts in parallel, in German, in English and in other languages.

Results in your desired formats

  • You will receive all files as e.g. Word, PowerPoint, or Excel documents, if available, with the “track changes” setting activated. Here you can see at a glance which optimisations we have made in each specific document.
  • You can then decide individually what you want to do with each change.
  • Of course, we also process your texts in HTML format or directly in the IT system you use.
  • Upon request, you will also receive an overview of all letters and the individual changes as a PDF document. This gives you a complete, convenient overview.

More cost effective than internal processing

The costs depend solely on the size of the documents and the degree of processing required. Processing and optimisation is thus significantly cheaper than when processing is done by internal staff. This finding was determined independently by two separate clients of ours, a financial service provider and a health insurance company, for whom we processed 80 to 600 templates in this form.

Request your individual quote directly:

Call +49 89 26011788 or +49 172 8507764 or send an e-mail to info@uwefreund.com.

 

Your text optimisers: seasoned professionals with the knowledge you need.

Your communications skills trainer:

Uwe Freund: Communication trainer, coach, text optimiser. Uwe Freund has been supporting companies since 1989 as a communication trainer, speaker, coach and consultant for business writing skills and complaint management by letter, email, chat and social media as well as time management, telephone dialogue and presentation.

He advises companies in German-speaking countries on the redesign of written and verbal communication as well as the concrete implementation through text optimisation of templates, building blocks and templates. His industry expertise focuses on financial services, insurance, law firms and law firms, automotive, IT and software, clothing/fashion. Uwe Freund lives in Munich.

 

  • Studies: Politics, German Studies and Psychology in Frankfurt am Main and Munich - Degree: M. A. (Magister/Master)
  • Qualifications: Certified coach based on transactional analysis; further training: Gestalt, NLP, TCI, conflict management, group dynamics, physiology and sports training methodology, energetic psychology (MPC), INSIGHTS MDI (accredited counsellor), Lumina Spark (accredited counsellor)
  • Seminar languages: German, English
  • Seminar topics: Written communication and business writing such as letters and emails, live chat, professional formulation and copywriting, telephone dialogue, customer service and complaint management, time management and productivity, pyramid style presentations, presentation, facilitation
  • Memberships: BJV Bayerischer Journalistenverband / German Journalists' Association, DIN Deutsches Institut für Normung e. V. / German Standardisation Organisation (member of the working committee "Text and information processing for office applications")

More Information in German >>

Your communications skills trainer:

Cameron Paul studied German, French and Japanese in New Zealand. During his master's degree, he specialised in translation into his native language, English.

After his certification, he worked as a trainer in New Zealand, Japan, France and England and now lives and works as a communication trainer in the Munich area.

For more than 25 years he has been supporting companies, individuals and groups as a trainer, coach and mediator on topics such as professional communication, conflict management, group dynamics and decision-making processes.

Particular areas of expertise include the automotive industry (technology and management development), the chemical industry (diagnostics, biochemistry and silicone technology), lighting and electronics, software development for safety systems, psychology and psychotherapy, group leadership.

  • Qualifications: Master (M. A.) in French Literature and Translation; Bachelor (B. A.) in German, French and Japanese; Numerous advanced training courses in the areas of training, group dynamics and personal development
  • Activities: Communication trainer, coach and mediator, Psychological counsellor, Training in written communication skills in English
  • Seminar languages: English, German, French

 

Customised offer for your in-house training courses and workshops in small or large groups

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Copy optimisationPlease send us additional information on your copy optimisation services. Types of documents we need to have optimised are:
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