Seminar: Business letter and email writing in German

Writing effective emails and letters in German, replying to complaints respectfully.

Contemporary business letters and emails in German are clear yet personal. In this intensive seminar, participants are provided with simple and effective tools for wording letters and emails in a professional, customer-oriented style. The key to a professional style lies in precise and succinct messages presented in a well-structured format.

Expectations of letters and emails have changed. Anyone writing in the „old style“ today conveys a poor image of their company to customers and other communication associates.

Contemporary letters and emails are clearly structured and precisely worded. They are recipient-focused, easy to understand and free of obsolete phrases or „officialese“.

Seminar objectives: Participants find out how to write in a contemporary style with a range of practical tips and suggestions. They learn how to work out a basic structure for daily letters and emails, enabling them to create texts more quickly, more confidently and with a clear target in mind.

Duration: 1 – 2 days, e.g. 9am. to 5pm.

Preparation

Participants submit customer letters and emails and the relevant replies for prior analysis and formulate their questions and expectations of the seminar.

Content

The eight basic principles to follow for a contemporary letter and email style in German
What no longer works: obsolete („zur Verfügung stehen“), wrong („beiliegend erhalten Sie“), superfluous („wir beziehen uns auf“) or clumsy expressions are replaced with flawless, appropriate and contemporary ones
Clear, targeted and precise phrasing: drafting letters that are correctly and comprehensibly structured
Sensible structuring and the best possible line of argument
Primary and secondary purpose of the customer letter: choose positive, respectful wording which is not patronising
If necessary: create templates for commonly used texts
Write with formal precision: be familiar with and apply the guidelines and norms for correspondence
Optimise letters and emails written by participants

Handbook, quick reference cards and seminar service

Detailed seminar handbook and handouts with exercises
A5 quick reference cards as a brief summary
Supplementary material and photographic minutes by email
Support after the seminar: simply by email or using the Knowledge Blog – participants are welcome to ask questions and request tips after the seminar

Your communication skills trainers:

Our trainers, coaches, translators and copy optimisers have long-standing experience in different industries and as well as special expertise in different branches. They have University degrees and work as trainers usually for 15 to 25 years. You will receive a detailed skills profile of your trainer or coaching with our quote.

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