Training course, Seminar: Creating convincing presentations – pyramidal from the storyline to the effective slide
The common thread: from the storyline to the effective slide – focussing on what is important.
Presentations must get to the heart of what is important and structure information clearly. By working pyramidally according to Barbara Minto, using the storyline technique, action titles and other tools, it is easy
- to filter the right information
- from an extensive collection of material
and organise it into logical clusters or groups,
- to develop a clear and clear = pyramidal structure,
- to filter and structure information for individual pages with the help of action titles,
- to create meaningful management core versions or management summaries and to present them logically. Create management summaries and
- design the presentation to be optimally presentable.
You and your audience will find and maintain the common thread – consistently, from the core message to the basic structure to the individual slide.
In-house seminars with content tailored to your needs:
In-house seminars with content tailored to your needs:
In-house seminars with content tailored to your needs:
Target group: All employees and managers in companies and institutions who want to make their presentations clearer, more convincing and more engaging.
Objectives of the seminar: The participants learn how to optimally structure, plan and prepare information for a presentation:
- Bringing complex issues to the point: Formulating messages and core statements
- Visualising in a target-oriented way: from the message to the outline to the perfect slide
- Create optimised presentations
Preparation
- Participants fill out a password-protected expectations questionnaire online before the training. I use the results to put together the exact seminar content and schedule.
Seminar content
- Pyramidal and results-orientated presentation: Select presentation content in a targeted manner
- Formulate key messages briefly, concisely and convincingly
- Develop a coherent storyline in four steps: the common thread that guides and convinces through the presentation
- Structure complex topics simply: Prepare information in a audience-orientated and targeted way, such as logical groups and logical series
- Design and write slides in a uniform and quickly comprehensible way: pyramid structure, action title, design grid, eye guidance, visual weighting
- Design individual slides convincingly and self-explanatory: Procedure and tips for different slide types and presentation styles
- Optional: Structuring, copywriting, formulating and planning with the support of artificial intelligence (AI) such as ChatGPT, Copilot, Gemini, Claude, Perplexity, Tips and tricks for meaningful use - create prompts in a targeted and accurate manner, recognise and correct incorrect formulations or incorrect results from AI
Methods
- Trainer input, question-based development
- Discussion of examples, presentations and templates
- Active work with learning materials such as quick reference cards or checklists
- Practical exercises with storyline, pyramidal work when creating presentations
- Small group work with debriefing in plenary
- If required: short practical presentation exercises
FAQ – Seminar, Training Course, Workshop: Creating Pyramid-Style Presentations with Storyline
What is the aim of the course?
You design clear, persuasive presentations using the pyramid principle and storyline structure. You guide your audience logically, build strong arguments, and get to the point quickly.
Who is this course for?
For anyone who creates and delivers presentations – in project teams, leadership, consulting, strategy, communication or specialist roles. Also for those preparing reports, slides or client briefings.
What topics does the course cover?
You learn to apply the pyramid principle (top-down thinking), create a compelling storyline, reduce slide clutter, and focus on what matters. Tools like ChatGPT or Copilot can assist in structuring ideas.
What is the difference between open and in-house courses?
Open sessions allow exchange across industries. In-house courses are tailored to your team’s presentation types, audience and content – for maximum relevance and effectiveness.
How practical is the course?
You work with your own presentation content or cases. You receive feedback, revise slides and storylines, and apply methods directly – for use in meetings, pitches or leadership updates.
Can the course be adapted to our organization and presentation needs?
Yes. We tailor examples, formats and techniques to your business context and presentation goals. Request your quote here or via email to info@uwefreund.com.
Is the course worth it?
Yes. You improve clarity, save time in slide creation, and present more convincingly. The methods help reduce revision cycles and align messages across teams.
How do you gather expectations beforehand?
You fill in a short online form and may submit presentation slides or outlines in advance – so the course matches your real tasks.
What’s the ideal group size for in-house training?
6 to 10 participants is ideal for workshops. Larger groups can be supported in compact or keynote formats with adapted content flow.
What materials will I receive?
You receive a visual course summary, a professional handbook, exercise sheets, storyline templates, A5 quick-reference cards and your course results in editable Word or PowerPoint format.
Is the course available online as well?
Yes. We offer all in-house formats as live online sessions via MS Teams, Webex or your platform – with full interactivity and personalized feedback.
How long is the course? What formats are available?
Live online or in-person: 1 day or 2 × 0.5 days. In-house intensives: 2 compact days or with spaced intervals. Compact versions: 0.5 or 0.75 day. Keynotes: 60–120 minutes. Open online courses: 1 day, shortened for 1–2 participants.
Seminar documents, manual, reference cards and service for your time management seminar
- Detailed seminar manual or seminar documents with exercises. Seminar documents with exercises,
- Short reference card in DIN A5 format for a quick overview,
- Additional material and PDF photo protocol by email,
- Support after the time management training: Simply by email or via the knowledge blog - participants can also ask questions and request tips after the seminar.
Your communications skills trainer:
Uwe Freund: Communication trainer, coach, text optimiser. Uwe Freund has been supporting companies since 1989 as a communication trainer, speaker, coach and consultant for business writing skills and complaint management by letter, email, chat and social media as well as time management, telephone dialogue and presentation.
He advises companies in German-speaking countries on the redesign of written and verbal communication as well as the concrete implementation through text optimisation of templates, building blocks and templates. His industry expertise focuses on financial services, insurance, law firms and law firms, automotive, IT and software, clothing/fashion. Uwe Freund lives in Munich.
- Studies: Politics, German Studies and Psychology in Frankfurt am Main and Munich - Degree: M. A. (Magister/Master)
- Qualifications: Certified coach based on transactional analysis; further training: Gestalt, NLP, TCI, conflict management, group dynamics, physiology and sports training methodology, energetic psychology (MPC), INSIGHTS MDI (accredited counsellor), Lumina Spark (accredited counsellor)
- Seminar languages: German, English
- Seminar topics: Written communication and business writing such as letters and emails, live chat, professional formulation and copywriting, telephone dialogue, customer service and complaint management, time management and productivity, pyramid style presentations, presentation, facilitation
- Memberships: BJV Bayerischer Journalistenverband / German Journalists' Association, DIN Deutsches Institut für Normung e. V. / German Standardisation Organisation (member of the working committee "Text and information processing for office applications")
Your communications skills trainer:
Cameron Paul studied German, French and Japanese in New Zealand. During his master's degree, he specialised in translation into his native language, English.
After his certification, he worked as a trainer in New Zealand, Japan, France and England and now lives and works as a communication trainer in the Munich area.
For more than 25 years he has been supporting companies, individuals and groups as a trainer, coach and mediator on topics such as professional communication, conflict management, group dynamics and decision-making processes.
Particular areas of expertise include the automotive industry (technology and management development), the chemical industry (diagnostics, biochemistry and silicone technology), lighting and electronics, software development for safety systems, psychology and psychotherapy, group leadership.
- Qualifications: Master (M. A.) in French Literature and Translation; Bachelor (B. A.) in German, French and Japanese; Numerous advanced training courses in the areas of training, group dynamics and personal development
- Activities: Communication trainer, coach and mediator, Psychological counsellor, Training in written communication skills in English
- Seminar languages: English, German, French
