Training course, Seminar: Written communication – formulate complex topics and issues clearly and comprehensibly
Text seminar: clear, simple, targeted, compact and recipient-orientated wording – professional and efficient results presentations, decision papers, emails, letters, information, statements, reports and minutes – with and without artificial intelligence (AI) such as ChatGPT.
Request a direct quote for an in-house seminar
Conciseness is required for statements, decision papers, management summaries, results presentations, product information, reports and minutes. ‘Short, crisp, simple wording’ is increasingly becoming a key qualification. If you can get to the heart of a complex issue in a compact way, you are demonstrating your competence in the subject.
In this seminar, you will learn which factors are important for recipient-orientated copywriting and how to use them in a targeted manner. You will see how to give your topics structure and how to present them clearly and in a targeted manner.
With artificial intelligence (AI) such as ChatGPT, Gemini, Claude or Copilot, it is much easier to structure, create and optimise texts. If you would like to use AI, you will learn numerous tips and tricks in the seminar:
- How to create the optimal prompt,
- how to ensure that the texts access the right sources and
- how to create texts exactly in your style.
Target group: All people who write targeted and professional statements, decision papers, management summaries, results presentations, product information, reports and minutes.
In-house seminars with content tailored to your needs:
In-house seminars with content tailored to your needs:
Objectives of the seminar: Participants learn how to optimally structure information and prepare it for different target groups.
- Get to the heart of complex issues: Formulating central messages and key statements
- Structuring in a target-oriented way: from the collection to the draft to the optimally reader-oriented text
- Optimising: Edit your own files
Preparation
- Participants fill out an expectations questionnaire online before the training course based on their expectations and I put together the detailed seminar content.
- The participants and/or the seminar organisation provide the existing texts that are to be optimised in the seminar.
Content
- Optimal structure and composition of different text types
- Structure complex topics simply and clearly
- Short, crisp, informative: Prepare information in a way that is reader-friendly and to the point for the target group
- Selecting information: what is important – and what is not
- Conclusive argumentation: pyramidal structure, storyline, action headlines, formulate core messages clearly and in a goal-oriented way
- Design texts convincingly and self-explanatory: How to understand a text even without an explanation
- Style and language: formulate clearly, compactly, precisely and purposefully
- Optional: Structuring, copywriting, formulating and planning with the support of artificial intelligence (AI) such as ChatGPT, Copilot, Gemini, Claude, Perplexity, Tips and tricks for meaningful use - create prompts in a targeted and accurate manner, recognise and correct incorrect formulations or incorrect results from AI
Methods
- Teaching dialogue, question-based development
- Presentation and discussion of own results
- Active work with learning materials (reference cards)
- Small group work
FAQ – Seminar, Training Course, Workshop: Copywriting – Formulate Complex Issues Clearly and Comprehensibly
What is the aim of the course?
You write concise, understandable texts – clearly structured, reader-friendly, and focused on the essentials. You break down complex topics and express them precisely and accessibly.
Who is this course for?
For anyone who prepares written content in a professional setting – in business, administration, communications, policy, consulting or technical fields – and wants to make complexity understandable.
What topics does the course cover?
You learn to simplify dense content, eliminate clutter, reduce jargon, and structure your writing clearly. You train with real texts – with or without AI support like ChatGPT or Copilot.
What is the difference between open and in-house courses?
Open courses offer exchange with participants from other fields. In-house trainings are customized to your team, your content types, and your communication goals – for maximum relevance.
How practical is the course?
The course is hands-on and tailored to real-world tasks. You revise your own texts, receive direct feedback, and apply techniques immediately – for emails, reports, websites, or presentations.
Can the course be adapted to our organization and audience?
Yes. For in-house courses, we tailor content, examples, and terminology to your audience and communication channels. Request your quote here or via email to [email protected].
Is the course worth it?
Yes. You save time, avoid misunderstandings, and increase the impact of your writing. You receive professional guidance, customized feedback and concrete strategies for improvement.
How do you gather expectations beforehand?
We use a short online form to gather expectations. You can also submit text samples in advance – so we align content closely with your goals.
What’s the ideal group size for in-house courses?
6 to 10 participants is ideal. Larger groups or special formats (keynotes, compact sessions) are also possible depending on the setting.
What materials will I receive?
You get a visual summary of the training, a professional handbook, practical exercises, quick-reference cards (A5), checklists, and editable results in Word format.
Is the course available online as well?
Yes. All in-house trainings are also available live online via MS Teams, Webex or your platform – with the same interactivity, exercises and guidance.
How long is the course? What formats are available?
Live online or in-person: 1 day or 2 × 0.5 days. In-house intensives: 2 days compact or with breaks in between. Compact sessions: 0.5 or 0.75 day. Keynotes: 60–120 minutes. Open online courses: 1 day, shortened for 1–2 participants.
Manual, reference cards and service for the seminar
- Detailed seminar manual or seminar documents with exercises. Seminar documents with exercises,
- Short reference cards in DIN A5 format for a quick overview,
- Additional material and PDF photo protocol by email,
- Support after the seminar: simply by email or via the knowledge blog - ask questions at any time after the seminar and receive tips by email.
Your communications skills trainer:
Cameron Paul studied German, French and Japanese in New Zealand. During his master's degree, he specialised in translation into his native language, English.
After his certification, he worked as a trainer in New Zealand, Japan, France, and England and now lives and works as a communication trainer in the Munich area.
For more than 25 years he has been supporting companies, individuals, and groups as a trainer, coach and mediator on topics such as professional communication, conflict management, group dynamics and decision-making processes.
Particular areas of expertise include the automotive industry (technology and management development), the chemical industry (diagnostics, biochemistry and silicone technology), lighting and electronics, software development for safety systems, psychology and psychotherapy, group leadership.
- Qualifications: Master (M. A.) in French Literature and Translation; Bachelor (B. A.) in German, French and Japanese; Numerous advanced training courses in the areas of training, group dynamics and personal development
- Activities: Communication trainer, coach and mediator, Psychological counsellor, Training in communication skills in English
- Seminar languages: English, German, French