Training course, Seminar: Modern and effective letters and emails in English
How to write successful and effective letters and emails, and reply respectfully to complaints. A compact seminar.
Contemporary business correspondence in English is clear yet personal. In this compact seminar, participants are provided with simple and effective tools for wording letters and emails in a professional, customer-oriented style. The key to a professional style lies in precise and succinct messages presented in a well-structured format.
Expectations of letters and emails have changed radically. Anyone writing in the „old style“ today conveys a poor image of their company to customers and other communication associates.
Contemporary letters and emails are clearly structured and precisely worded. They are recipient-focused, easy to understand and free of obsolete phrases or „officialese“.
Seminar objectives: Participants find out how to write in a contemporary style with a range of practical tips and suggestions. They learn how to work out a basic structure for daily letters and emails, enabling them to create texts more quickly, more confidently and with a clear target in mind.
In-house seminars with content tailored to your needs:
In-house seminars with content tailored to your needs:
Duration: 1 day, e.g. 9 am to 4 pm
Preparation
- Participants submit customer letters/emails and the relevant replies for prior analysis and formulate their questions and expectations of the seminar.
Content of training course
- The eight basic principles to follow for a contemporary letter and email style
- What no longer works: obsolete, wrong superfluous or clumsy expressions are replaced with flawless, appropriate, contemporary ones
- Clear, targeted and precise formulations: drafting letters that are correctly and comprehensibly structured
- Sensible structuring and the best possible line of argument
- Primary and secondary purpose of the customer letter: choose positive, respectful wording which is not patronising
- If necessary: create templates for commonly used texts
- Write with formal precision: be familiar with and apply the guidelines and norms for correspondence
- Optimise letters and emails written by participants
Handbook, quick reference cards and seminar service
- Detailed seminar handbook and handouts with exercises
- A5 quick reference cards as a brief summary
- Supplementary material and photographic minutes by email
- Support after the seminar: simply by email or using the Knowledge Blog – participants are welcome to ask questions and request tips after the seminar
Manual, reference cards and service for the seminar
- Detailed seminar manual or seminar documents with exercises. Seminar documents with exercises,
- Short reference cards in DIN A5 format for a quick overview,
- Additional material and PDF photo protocol by email,
- Support after the seminar: simply by email or via the knowledge blog - ask questions at any time after the seminar and receive tips by email.
Your communications skills trainer:
Cameron Paul studied German, French and Japanese in New Zealand. During his master's degree, he specialised in translation into his native language, English.
After his certification, he worked as a trainer in New Zealand, Japan, France, and England and now lives and works as a communication trainer in the Munich area.
For more than 25 years he has been supporting companies, individuals, and groups as a trainer, coach and mediator on topics such as professional communication, conflict management, group dynamics and decision-making processes.
Particular areas of expertise include the automotive industry (technology and management development), the chemical industry (diagnostics, biochemistry and silicone technology), lighting and electronics, software development for safety systems, psychology and psychotherapy, group leadership.
- Qualifications: Master (M. A.) in French Literature and Translation; Bachelor (B. A.) in German, French and Japanese; Numerous advanced training courses in the areas of training, group dynamics and personal development
- Activities: Communication trainer, coach and mediator, Psychological counsellor, Training in communication skills in English
- Seminar languages: English, German, French