Seminar: formulating concisely and focussed on audience

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Seminar: Complex issues in a nutshell – concise, compact and focussed formulation of complex material

Write professionally and efficiently: Statements, presentations, decision papers, emails, letters, management summaries, reports, product information and handbooks.

Conciseness is vital when creating statements, decision papers, management summaries, presentations, product information, handbooks and reports. Short, crisp, easy to formulate“ is increasingly becoming a key quality. If you are able to summarise a complex issue in a nutshell, you are able show your competence in the topic.

In this seminar, you will learn which factors are important for recipient-friendly texts and how you can use them selectively. You will learn how to structure your topics and present them in a clear and targeted manner.

Participants: All employees who provide targeted and professional statements, decision papers, management summaries, presentations, product information, handbooks and reports.

Seminar objectives: The participants learn how to structure information optimally and prepare it for different target groups.

  • How to put complex issues in a nutshell: formulate key messages
  • Structure with a focus on the goals: from collection, to draft, to the perfectly reader-oriented text
  • Optimise: edit your own files

Duration:
Compact seminar as an in-house seminar: 1 day, e.g. 9:00am – 5:00pm
Intensive seminar course as an in-house seminar with work on participants‘ own current examples: 2 days, e.g. 9:00am – 5:00pm

Preparation

  • The participants complete an expectations questionnaire online before the seminar.
  • The participants provide the trainer with existing statements, presentations, document etc. which are to be optimised during the seminar.

Content

  • Optimal structuring of various text types: statements, decision papers, management summaries, presentations, product information, handbooks and reports
  • Simple and clear structuring of complex topics
  • Short, crisp, informative: Presenting information in a reader-friendly manner and tailoring to your target group
  • Choice of information: what is important – and what is not
  • Conclusive argumentation: pyramidal structure, storyline, action titles , clear and goal-oriented formulation of core messages
  • Constructing texts in a convincing and self-explanatory way: How does a text become self-evident = even without explanation?
  • Style and language: clear, compact, precise and targeted
  • Correct in structure and form

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Handbook, quick reference cards and seminar service

  • Detailed seminar handbook and handouts with exercises
  • A5 quick reference cards as a brief summary
  • Supplementary material and photographic minutes by email
  • Support after the seminar: simply by email or using the Knowledge Blog – participants are welcome to ask questions and request tips after the seminar

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