Writing training, copywriting seminars, courses, workshops: Effective copywriting
In our writing training and formulation seminars, you will develop and improve your skills and expressiveness in written communication.
The better you can formulate your texts, the better your ideas will be received. In our writing training courses, you will learn how to make texts easy to read and write targeted texts for various occasions: statements, customer information, templates, management summaries, presentations, minutes, reports, responses to evaluations and much more.
In-house seminars with content tailored to your needs:
In-house seminars with content tailored to your needs:
What are the benefits of writing training for you?
Communicate more effectively and efficiently after writing training – and achieve your goals more easily:
- You will learn techniques and strategies for targeted and effective communication. You will be able to formulate clear, concise and convincing messages and communicate in a personalised and empathetic way.
- You will learn how to find common ground more quickly with different personality types and how to steer conversations towards your counterpart.
- After the cpywriting training, you will know techniques to effectively prevent conflicts and to act clearly and without fear in conflict situations.
- You will strengthen your impact, your demeanour and your self-confidence.
- You will improve your career opportunities through rhetoric seminars by formulating and communicating with customers more convincingly.
Your communications skills trainer:
Uwe Freund: Communication trainer, coach, text optimiser. Uwe Freund has been supporting companies since 1989 as a communication trainer, speaker, coach and consultant for business writing skills and complaint management by letter, email, chat and social media as well as time management, telephone dialogue and presentation.
He advises companies in German-speaking countries on the redesign of written and verbal communication as well as the concrete implementation through text optimisation of templates, building blocks and templates. His industry expertise focuses on financial services, insurance, law firms and law firms, automotive, IT and software, clothing/fashion. Uwe Freund lives in Munich.
- Studies: Politics, German Studies and Psychology in Frankfurt am Main and Munich - Degree: M. A. (Magister/Master)
- Qualifications: Certified coach based on transactional analysis; further training: Gestalt, NLP, TCI, conflict management, group dynamics, physiology and sports training methodology, energetic psychology (MPC), INSIGHTS MDI (accredited counsellor), Lumina Spark (accredited counsellor)
- Seminar languages: German, English
- Seminar topics: Written communication and business writing such as letters and emails, live chat, professional formulation and copywriting, telephone dialogue, customer service and complaint management, time management and productivity, pyramid style presentations, presentation, facilitation
- Memberships: BJV Bayerischer Journalistenverband / German Journalists' Association, DIN Deutsches Institut für Normung e. V. / German Standardisation Organisation (member of the working committee "Text and information processing for office applications")
Your communications skills trainer:
Cameron Paul studied German, French and Japanese in New Zealand. During his master's degree, he specialised in translation into his native language, English.
After his certification, he worked as a trainer in New Zealand, Japan, France and England and now lives and works as a communication trainer in the Munich area.
For more than 25 years he has been supporting companies, individuals and groups as a trainer, coach and mediator on topics such as professional communication, conflict management, group dynamics and decision-making processes.
Particular areas of expertise include the automotive industry (technology and management development), the chemical industry (diagnostics, biochemistry and silicone technology), lighting and electronics, software development for safety systems, psychology and psychotherapy, group leadership.
- Qualifications: Master (M. A.) in French Literature and Translation; Bachelor (B. A.) in German, French and Japanese; Numerous advanced training courses in the areas of training, group dynamics and personal development
- Activities: Communication trainer, coach and mediator, Psychological counsellor, Training in written communication skills in English
- Seminar languages: English, German, French