Presentations: Perform professionally – effective self-presentation using the elevator pitch
Achieve your goal efficiently using a pyramid structure according to the AIDA principle.
The elevator pitch is a compact and direct presentation of a result or can also be used for a self-presentation. It is built on the principle of a pyramid. As such, important, core information for the recipient is given first – instead of beginning with a lengthy introduction as with the “scientific funnel”, where details are given before the core statement.
The idea behind it is: For example, at a job interview you meet your interviewer in the elevator and only have from the first to the fourth floor to pitch yourself successfully. How do you proceed?
You work in 4 steps according to the AIDA principle, as shown here in an example:
| [ A ] Attention: Drawing attention |
How do you reach your goals simply and directly in written form so that you stay in the mind of your reader? |
| [ I ] Interest: Generating interest |
If you can write well, accurately and correctly it is a deciding factor for your career. |
| [ D ] Desire: Evoke desire (to act) |
With our online training “Written Communication”, you will learn how to present yourself in a purposeful, modern and goal-oriented fashion and appear professional. You will also get compressed, practice-oriented rules with which you can avoid common grammar and punctuation mistakes. |
| [ A ] Action: Prompting action = Call-to-Action |
So get started with the first chapter righty away! |
This is how to make your elevator pitch work:
Plan all of your steps precisely:
- Start off strong: The first sentence has to reach the audience and draw attention – as a question, claim or interesting fact.
- Emphasise the important: get directly to the point and concentrate on the core message.
- Emphasise the benefits for your counterpart: Put yourself in their place. What do they need? Which additional value do you offer?
- Emphasize the outstanding: What makes you stand out from the crowd? What can you offer that is special?
- Put it compactly and clearly: Would someone with no previous knowledge understand what you are talking about?
- End strongly: You can only persuade others if you are convinced of what you’re saying and can show it. The call to action has to be convincing!
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